Consulting case studies
CONSULTING CASES
Marmalade manufacturer The CEO of a marmalade manufacturer calls us in the middle of summer, 1 week before taking off on vacation, with a problem. They have launched a marmalade that is supposed to have all the needed attributes to be extremely successful: 'old days, grandmother taste', texture, flavor, 'almost fresh'…
The product passed all the tests brilliantly, and took-off extremely well, with very high early adoption rate. But one /two months down the road, the product has crashed, which isn't typical of a product life cycle. What has happened? How can we find out? What can we do about it? What two decisions would you recommend that your client take before going on vacation?
Baby milk
The maker of baby milk, which is mainly sold through pharmacies comes up to us in need of new growth ideas. In fact, most such baby milks are only sold through pharmacies, but retailing regulations have changed, and they can now be sold through supermarkets / hypermarkets. Our client wants to know if that distribution channel is worthwhile. How do we find out? What could be the issues with such a distribution channel? the pros? And in any case he would like to know about growth opportunities that he should pursue.
Oil and spice
An cooking oil company has been approached by a spice and mustard company with the idea of a merger. How do you go about finding out whether this makes sense? How could they add value? What initiatives would you suggest to leverage some synergies?